Insomniacs digital innovation drives `10,860 cr sales in India’s real estate

Insomniacs, a MarTech startup in real estate, said its digital platform has led developers to achieve Rs 10,860 crore in sales this financial year, a 86 per cent y-o-y growth. The total sales aided by them in nine years is more than Rs 56,000 crore.

The startup has provided solution for industry giants such as DLF, K Raheja Corp Homes, Hiranandani Developers, House of Abhinandan Lodha (HOABL). This year Insomniacs launched BRIC (Brikkin Real Estate Influencer Club), an initiative set to redefine the home-buying journey. Through strategic collaborations with key influencers, the company eyes to drive a 300 to 400 per cent growth in this booming sector, particularly within content marketing.

Govind Rai, Co-founder, Insomniacs, said: “Our edge lies in understanding that marketing in today’s world transcends beyond its landscape and distribution. It is about integrating precise communication tailored to hyper-local nuances of real estate. Here, every 10 kilometers mark a difference in consumer preferences, and tastes. By layering digital knowledge with technology, enhanced by cutting-edge data analytics, we have managed to reduce our clients’ Customer Acquisition Cost (CAC) to below one per cent, while maintaining a CAC of under two per cent for 40 per cent of our clients.”

Insomniacs is building an Integrated Customer Experience (ICX) platform to bring all sales and marketing data points, which currently is spread over more than 20 dashboards, to one unified dashboard for the overall ecosystem.

Aryan Vijay, Co-founder and CTO, Insomniacs, said: “Our technology which leverages location intelligence to drive targeted campaign delivery in RE aided with products like CAPI (Conversion API) by platforms like Meta has added more tangibility in our conversation delivering consistent performance for our clients.”